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CSO Leadership Series: It’s Your Personal Brand: What Could Possibly Go Wrong?

May 17 @ 11:00 am EDT

While your brand is ever evolving, the ability to stay true to your objective, core values, and integrity throughout the process, determines the overall strength of your executive brand. But, as your social media following continues to increase, considerable drawbacks may as well. As you continue to gain attention and notoriety, negative attention or potential risks is likely. How does this affect your stance and how might you best recover?

Attend the session to:

  • Maintain a positive and consistent digital footprint during evolution of your brand
  • Consider how your brand may affect how you communicate personal and political stances
  • Evaluate your public profile and its level of physical risk

This session is part of the 2022 CSO Leadership Series: Executive Branding

As a CSO, you recognize that your strategic actions can make a noteworthy contribution and add value within your enterprise. But your title alone does not create a significant impact. Given that trust and credibility play essential roles in your position and success level, personal branding is an individual necessity and one that has the potential to boost your—and your organization’s—competitive edge. And branding affects more than just the executive; establishing a solid internal and external personal brand can encourage, empower, and equip those around you. So how do you know when you need to expand your personal brand as a leader and an executive? How can you position your reputation as a forward-facing executive? How might your enterprise leverage your brand and consider it an intelligent business strategy within the industry?

Registration for this event is limited to CSO Center Members. Learn more about the CSO Center.

Tuesday, May 17, 2022 11:00 AM ET




ASIS International