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CSO Leadership Series: Everyone Can Access Your Information: Does It Leave the Impression You Want?

May 3 @ 11:00 am EDT

Everything you do, say, and post online communicates a message. But is the message positioned to communicate credibility and the strong executive presence you want to impress in the security industry? In an online era, where anything posted can last forever, personal branding is considered more important than ever, especially when—as a CSO—you are responsible for developing, guiding, and leading others.

Attend the session to:

  • Describe personal branding as an intentional effort to influence public perception
  • Outline personal and professional benefits of establishing an executive presence
  • Define your executive brand to tell your story and elevate your leadership credibility

This session is part of the 2022 CSO Leadership Series: Executive Branding

As a CSO, you recognize that your strategic actions can make a noteworthy contribution and add value within your enterprise. But your title alone does not create a significant impact. Given that trust and credibility play essential roles in your position and success level, personal branding is an individual necessity and one that has the potential to boost your—and your organization’s—competitive edge. And branding affects more than just the executive; establishing a solid internal and external personal brand can encourage, empower, and equip those around you. So how do you know when you need to expand your personal brand as a leader and an executive? How can you position your reputation as a forward-facing executive? How might your enterprise leverage your brand and consider it an intelligent business strategy within the industry?

Registration for this event is limited to CSO Center Members. Learn more about the CSO Center.

Tuesday, May 3, 2022 11:00 AM ET




ASIS International