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Case Study: Transforming AstraZeneca’s Emergency Communication and Response Strategy

April 28 @ 12:30 pm EDT

Sponsored by


How can you transform your emergency response from lists of call trees and binders of incident checklists to automated mass notifications and digitized crisis response plans? In partnership with Rave Mobile Safety, AstraZeneca leaned into its culture of innovation to deploy critical communication and collaboration technology to plan, prepare, respond and recover from adverse events.

In this session AstraZeneca and Rave will discuss how an open partnership, best-in-class technology and a spirit of innovation transformed their security and business continuity practices. By making their emergency response plans actionable, AstraZeneca is now able to deliver timely and targeted mass notifications, significantly increase the speed and effectiveness of incident response, and positively impact the employee safety and business resiliency of its site operations.

Learning Objectives

Upon completion, participants will be able to:

  1. Learn proven practices to digitize, automate and deploy emergency preparedness and incident response plans.
  2. Understand the use of critical communication and collaboration technology to deliver targeted emergency notifications, faster incident response and expanded response coordination.
  3. Discuss real-world use cases of mass notification and crisis management by incident type.
  4. Consider action steps to transform your organization’s emergency response and business continuity plans.


Don Aviv, CPP, PSP, PCI
Interfor International

Don Aviv is the President of Interfor International, a global corporate intelligence and security consulting firm that supports Fortune 500 companies, financial institutions and family offices. He has extensive investigative, physical security, crisis mitigation and risk management experience. Prior to joining Interfor, Mr. Aviv managed the Global Security department for an international software company, where he was responsible for the security and safety of company assets and employees within 138 field offices. He has been Board Certified by ASIS International as a CPP, PCI and PSP. He holds a BA from the University of Rochester and an Alpha Phi Sigma MS in Criminal Justice from Suffolk University. Mr. Aviv is a board member, founder or advisor of various start-ups in the security space. Additionally, he is a board member of two national non-profit organizations.

Brooks Cucuel, CPP, PCI, PSP
Senior Director, Security & Business Resilience

Brooks Cucuel serves as the Senior Director, Security & Business Resilience for AstraZeneca’s Gaithersburg site, which includes over 1.4 million square feet of offices, R&D laboratories, Clinical Supply Manufacturing, and on-site childcare across 10 facilities. He is a board certified senior security professional with over two decades in the security industry and holds the ASIS International Triple Crown, having earned the Certified Protection Professional (CPP®), the Professional Certified Investigator (PCI®), and the Physical Security Professional (PSP®) certifications.

Terri Mock
Chief Strategy and Marketing Officer
Rave Mobile Safety

Terri Mock is Chief Strategy and Marketing Officer at Rave Mobile Safety where she oversees strategy, product, and marketing. She is focused on delivering critical communication and collaboration technology that enables corporate security, public safety and emergency management professionals to protect their organizations and communities. Terri is a technology executive with over 20 years of experience in B2B software and digital technology. She leads efforts at Rave to develop solutions purpose-built to improve emergency response, manage critical incidents, increase operational resiliency, and save lives.

Credit Information

Completion of this webinar is eligible for 1 CPE credit. CPE credits for ASIS-sponsored webinars will be updated in your user profile within 48 hours of completion. Self-reporting of CPE credits is not required.

Thursday, April 28, 2022 12:30 pm EDT
Sponsored By: Rave Mobile Safety




ASIS International